Employee Benefits Prospecting Sequence

It takes an average of 8 - 11 touches to book a meeting with a prospect, and that number will continue to increase with the rise of AI and Auto-dialers.

As if prospecting weren’t hard enough already, the meeting set rate for both cold calls and cold emails is less than 1%.

To catch the attention of your prospects, whether they be brokers, payers, point solutions, employers, or something else; your outreach should be multi-channel and multi-threaded.